What color should my call-to-action buttons be, and where should I put them?

Votel recommends picking the button color from the opposite end of the color wheel from the rest of the page, so the button pops and is one of the first things visitors see. On a blue site use orange or a bright orangish yellow; on green, try red. Blue on blue blends in. Bright, even obnoxiously bright, orange or yellow buttons are a safe choice, and many conversion specialists advise exactly that.

Make every call-to-action button the same color and the same text across the page, make the form submit button match, and make the main call to action the brightest thing on the page. On a long page add call-to-action buttons in the middle too, because some people stop reading halfway; a floating header button or a button after every section means the visitor never has to hunt for it. Put trust seals directly below the main call-to-action button to increase confidence.

Do not let the page distract from the main call to action. For example, remove a pricing section from a lead page, because visitors are not ready to pick a plan yet. Keep text readable against its background (no dark text on a dark background) and make the logo large enough to read, even if that means the icon on the left and the text on the right.

If you do not like the color the AI picked, edit it in the website builder or name the colors in your prompt and let the AI rebuild the page. Asking for a bright orange or yellow button gets that color.